Graphics - Design - Layouts

Designs generated by a computer or an imaging device may give a realistic and vivid meaning to your visual presentation; but it takes human imagination to provide an idea. Our designers can provide you with creative ideas and enhance yours. The lifelike vivid image, description, information and data provided by you will give you a powerful presentation tool with which to present your company, goods and services. We will assign a suitable designer with extensive experience to work on your project.


Illustration:

Adding an illustrative element, such as a line drawing or a photograph, to printed work, such as a catalogue, so that you will easily attract attention to your product, service and business. We guide you in designing your printing material to give your project the right start; hence you can have a professional look, and an economical way of reproducing your printed material at the same time.

Copywriting:

  • Developing Corporate Image
  • Identifying concept and mission statements
  • Creating sales, promotional messages, and marketing concepts

Typesetting:

  • Preparing communication materials, newsletters, prospectus, and corporate brochure
  • Developing brochures, catalogues, direct mail, advertising, and sales collateral materials

Computer Arts:

  • Designing Printing Materials
  • Designing logo, stationery, printing and advertising materials
  • Designing and developing an artistic component to portray appropriate message

Printing & Bindery

Printing forms for advertising such as flyers and coupons are common in business. Almost every business regardless of size, one way or another, employs this type of advertising in their marketing campaign. This form of bringing news or information of interest to the public, and writing advertisements forpublication is a great gamble. We will use our expertise to make announcements of your product or service effective enough to increase the response to your printed advertising.


Traditional Printing:

Offset printing in general is the distinct process of transferring a printed page or picture to a blank page. Different jobs require different types of equipment. However, with today's fast and constant technological changes, it is almost impossible for any one company to obtain and maintain under one roof all the printing equipment and devices that are available today. Our experience allows us to evaluate your printing projects and then forward them to the respective specialized facility; thus you get the best and most economical way of processing your projects. With us you do not have to put up with the limitations of small or large quantity jobs, single or multiple colours, bond paper or cover stock. We know where to print what. Therefore, you will get your job done faster and lower your cost.


Digital Printing:

  • Single and multiple pages, black and white or full colour copies
  • Short Run Solution
  • Quick Printing


Promotional Items:

  • Imprinting of wide variety of items and apparel
  • >Engraving logos on promotional products
  • Silkscreen
  • Embroidery


Signs & Posters:

  • Creating custom design signs, posters and banners
  • Printing wide format outdoor and indoor signs


Catalogues:

Are types of publications, such as books or pamphlets, containing lists of itemized products and services, displaying who you are and what your company is all about! Whether you need a comprehensive catalog or a card catalog, you can include descriptive information, illustrations, special offers and articles for exhibition and sales.


Brochures:

Brochures are necessary if your business needs to convey promotional material and product information at the same time. These small books usually contain multiple sheets with different kinds of print and paper. In some cases, binding may be required, which can become very costly unless you carefully pre-plan it. Our technique will provide you with the exact strategy to eliminate obstacles, and guide you through all steps of the production.


Newsletter:

Newsletters are a common vehicle for reports or open letters giving informal or confidential news or information that may be distributed by companies, or by professional people such as doctors, dentists, lawyers, etc. Periodically published work containing news and announcements pertaining specifically to their business only, typically has a small circulation, and therefore is often costly. We can assist you in designing and printing a type of shell suitable for your needs with information which remains constant for all future publications in larger quantities, ready for imprinting new and variable content in smaller quantities, thus saving you money without compromising quality and still maintaining a professional look.


Labels:

For distinct identification of a name, trademark, product and/or service; or you may simply want to use them as a means of identifying or recognizing, by the label, the origin of an item, its owner, the contents, its use or destination. There are many types of labels available in the market; however finding the right kind to fit your specifications is a tedious and time-consuming task. We do our best to print your labels with the right equipment, so you will be comfortable with the price and delivery time.


Envelopes:

No matter what you send or how you send your products or literature, you need to wrap them with a cover or place them in an envelope. Your customers' first impression will be based on the envelope and not the contents. We understand the power of these covers. Whether they are standard size or custom size orders, we will provide you with the envelopes that will leave a lasting impression on your customers and prompt them to eagerly want to discover its contents.

Mailing & Distribution

Canada Post Smartmail Marketing™

After conducting a neuromarketing study, True Impact Marketing, a leading neuromarketing research and strategy firm, has concluded: "digital media provides essential platforms for interaction. But all interaction has an end game: action. This hasn't changed. And this neuromarketing study proved that digital under-delivers on this front. "Direct mail, on the other hand, taps into deep-seated neurological processes that trigger action. It also offers the creative versatility to amplify action by appealing to senses beyond touch. It is better suited to close [sic] the marketing-sales loop, or the gap between interaction and action."

Here are some of the results:

  • Direct mail is easier to understand and more memorable than digital media.
  • Direct mail is far more persuasive than digital media.
  • Direct mail is visually processed quicker than digital media.
  • Direct mail is more likely to drive behaviour than digital media.


According to A Bias for Action : The neuroscience behind the response-driving power of direct mail, Canada Post, February 2015.

There are three essential elements that can drive response. Used together, they can evoke a powerful human reaction. Canada Post Smartmail Marketing™ brings together these three powerful elements to get your brand directly into a customer's hands: physicality, data and connectivity. It's a potent mixture that makes marketing more relevant and more engaging. These elements combine to inspire customers to act, allowing marketing campaigns to drive more measurable responses for every dollar of your budget.

the power of combining Physicality the power of combining Data the power of combining Connectivity

Physicality

PHYSICALITY:

Physicality is just one element in Smartmail Marketing™ that brings the human factor to your message, whether in traditional formats or breakthrough pieces. It's not just intuitive that you can make more of an impression by activating multiple senses. Studies show direct mail is more easily understood than other channels. It's more tactile than digital messaging, and recent neuromarketing research confirms that a 20% higher response rate is generated by direct mail.


Physicality

DATA:

By combining data mining with predictive analytics, you can reach the people who matter the most to your business. Data enables you to intelligently target the right customers based on geography, demographics, or psychographics. You can then tailor your message to them, making your brand more relevant and more likely to make a connection with your customer - one that results in action. Harness the information you already have, or access the vast consumer and business database available through Canada Post - the largest single source of its kind in Canada.


Physicality

CONNECTIVITY:

Seamlessly increase the success potential of your overall marketing mix by adding the truly connective qualities of direct mail. With Smartmail Marketing, your message integrates flawlessly with all media because it pinpoints high-potential consumers, and it naturally directs them to the response they feel most comfortable with. This is the single connective element that amplifies a brand's overall message.



Canada Post has completed research on how Canadians interact with direct mail. Here are some of the learnings, captured in their whitepaper

Direct mail drives traffic

  • 71% of Canadians share the direct mail they read. But regardless of age, consumers are most likely to share catalogues, coupons and samples.
  • 33% save the mail they read. This number rises for recognized brands. 42% of consumers save mail they'd read from local businesses and 35% save mail they'd read from known national businesses.
  • 67% of Canadians read direct mail. Catalogues are popular and help drive sales. 69% of Canadians read catalogues and 40% hold onto them for a month or longer, keeping them on side tables, bedside stands, or other convenient places.
  • 85% open mail that looks interesting. When you present an engaging, relevant message, your brand is more likely to get the attention of your customer. Interesting mail gets people to open it up for a closer look.
  • 25% of all print catalogues received in the last six months triggered a website visit.

Only Canada Post has access to over 15.7 million business and household mailing addresses in Canada.

NEIGHBOURHOOD MAIL

 (formerly Unaddressed Admail™)

With Neighbourhood Mail you can target your desired audience based on their geographic, demographic and lifestyle information - without a customer database, and anywhere in Canada, whether they live in urban or rural markets. You may choose to have Canada Post distribute your marketing collateral to a specific area, or you may select to only houses, apartments, farms, businesses, or any combination, on a given route.


When it comes to store traffic, print outperformed digital across almost all formats.

smart Mail marketing

Direct Mail drives purchases

  • 61% purchased a product in-store over the past six months as a result of a direct mail ad.
  • 39% ordered a product online after receiving a direct mail ad.

Direct mail drives store traffic

  • Flyers from grocers (45% vs 14%)
  • Flyers from other retailers (39% vs 12%)
  • Coupons from fast-food restaurants (31% vs 16%)
  • Coupons from other products/services (12% vs 9%)
  • Catalogues (14% vs 4%)
  • The only exception was promotional mail from retailers, where digital (24%) outperformed physical (23%) by 1%.

Direct mail drives in-store purchases

  • Flyers from grocers (61% vs. 23%)
  • Flyers from other retailers (31% vs. 12%)
  • Fast-food coupons (30% vs. 8%)
  • Catalogues (16% vs. 3%)
  • The only exception was promotional mail from retailers, where digital (18%) outperformed physical (16%) by 2%.


POATAL CODE TARGETING

 Canada Post's new acquisition solution

With Postal Code Targeting you can reach people who are most likely to engage with your brand, for a greater return on marketing investment. You may combine data from multiple sources, including your own customer data, for more refined targeting of the right prospects. You can apply a broad range of geographical, demographical and lifestyle criteria, using Canada Post's targeting insights, your own data, or both, to select postal codes and reach only your highest potential prospects.


Direct mail makes consumers feel valued

  • 57% are more likely to feel valued when brands contact them through mail than email (17%).
  • 38% say the physical properties of mail influence how they feel about the sender.
  • 55% have a better impression of a company if they contact them by mail than email (25%).
  • 55% believe that physical mail is the medium that gives the best impression of the sender.

Consumers save and display mail

  • 17days Advertising mail is kept for 17 days, on average.
  • 40% of those who receive catalogues typically keep them for at least a month (20% for at least four months).
  • 66% keep mail they consider useful.
  • 39% have a dedicated display area in their home where they put mail.

Consumers are inspired by direct mail

  • 92% say they get ideas for household shopping trips from flyers.
  • 95% check grocery store flyers at least once a month compared to 57% for digital flyers.

Direct mail drives traffic

  • 23% in 23% of cases, direct mail prompts respondents to take action.
  • 33% of all print catalogues received in the last six months triggered a purchase.
  • 50% have purchased a product in-store over the past six months as a result of a direct mail ad.
  • 43% ordered a product online in reaction to direct mail.


PERSONALIZED MAIL

 (formerly Addressed Admail™)

With Personalized Mail you can engage one-to-one with your customers and prospects, to attract new customers, launch new products, create loyalty with your customers, fundraise and open doors for your sales force. Personalized Mail is an effective channel for those SMEs who already have household or business information. It results in greater efficiency, less waste and more impact for your advertising dollar.


Direct Mail advertising works

  • 87% of Canadians will open mail addressed to them personally.
  • 36% of Canadians would rather receive promotional messages by direct mail.
    This is over two and a half times higher than email (14%), and three times more popular than TV and newspapers.

Consumers notice, open and read direct mail

  • 74% always or sometimes notice advertising in direct mail.
  • 81% read their mail the same day they receive it.
  • 85% will open mail if it looks interesting

Consumers remember direct mail

  • 80% say they can remember seeing or reading some mail sent to them in the last four weeks.
  • 60% say really good advertising mail helped keep the sender's brand top-of-mind.
  • 33% say direct mail is the most effective way to get them to remember a product or service.

Consumers welcome and enjoy direct mail

  • 62% rate catalogues and flyers the most effective media for advertising messages.
  • 51% prefer companies to use a combination of mail and email when communicating with them.
  • 74% prefer print, among multi-format flyer users.
  • 70% are curious to find out what's in their mailbox.

Business Consulting

To provide support for those who want to have hands on support to obtain information immediately to resolve challenges in their business; or, someone as a support for a short period of time to advice and manage a project, without hiring full-time staff, as well as having a consultant in their side, as a temporary full-time staff, to arrange, set up and adjust existing system. Our clients will meet with us each to discuss issues through face-to face sessions to discuss the nature of the project; if the issue needs further investigation, the needed information will be gathered at the meeting and will be provided within a reasonable time over the phone, via e-mail, or by fax. Works can be done either on-site, off-site, or combination of two, depending on the nature of the projects.


Project Management:

  • On-site and Off-site evaluation
  • Conducting needs assessments
  • Preparing point form reports
  • Presenting necessary recommendations for best practices
  • Implementing changes and adjustments
  • Supervising Project Process


Marketing:

  • Conducting products and services evaluation
  • Gathering feedback on products/services
  • Analyzing market barriers, conditions, measures, needs, targets
  • Investigating competition and comparing competitive products
  • Identifying existing companies in the market
  • Investigating new markets
  • Developing strategic business plans
  • Developing promotional programs
  • Marketing strategies and action plans
  • Formulating distribution plans
  • Researching new techniques/technologies


Sales Support:

  • Developing prospect lists
  • Conducting prospecting
  • Approaching qualified prospects
  • Qualifying prospective clients
  • Introducing company and its products and services
  • Presenting products and services
  • Closing and completing contracts where applicable<
  • Following up with clients


Administration:

  • Designing policies manual
  • Setting up and correcting existing database
  • Developing products
  • Creating products and services packages for presentation


And more ...