NEIGHBOURHOOD MAIL

(formerly Unaddressed Admail™)

Only Canada Post has access to over 15.7 million business and household mailing addresses in Canada.
With Neighbourhood Mail you can target your desired audience based on their geographic, demographic and lifestyle information - without a customer database, and anywhere in Canada, whether they live in urban or rural markets. You may choose to have Canada Post distribute your marketing collateral to a specific area, or you may select to only houses, apartments, farms, businesses, or any combination, on a given route.
When it comes to store traffic, print outperformed digital across almost all formats.

Direct Mail drives purchases

61% purchased a product in-store over the past six months as a result of a direct mail ad.
39% ordered a product online after receiving a direct mail ad.

Direct mail drives store traffic

Flyers from grocers (45% vs 14%)
Flyers from other retailers (39% vs 12%)
Coupons from fast-food restaurants (31% vs 16%)
Coupons from other products/services (12% vs 9%)
Catalogues (14% vs 4%)
The only exception was promotional mail from retailers, where digital (24%) outperformed physical (23%) by 1%.

Direct mail drives in-store purchases

Flyers from grocers (61% vs. 23%)
Flyers from other retailers (31% vs. 12%)
Fast-food coupons (30% vs. 8%)
Catalogues (16% vs. 3%)
The only exception was promotional mail from retailers, where digital (18%) outperformed physical (16%) by 2%.

NEIGHBOURHOOD MAIL

Please send your inquiries to:

advertising@canaglobe.ca