PERSONALIZED MAIL

(formerly Addressed Admail™)

Only Canada Post has access to over 15.7 million business and household mailing addresses in Canada.

With Personalized Mail you can engage one-to-one with your customers and prospects, to attract new customers, launch new products, create loyalty with your customers, fundraise and open doors for your sales force. Personalized Mail is an effective channel for those SMEs who already have household or business information. It results in greater efficiency, less waste and more impact for your advertising dollar.

Direct Mail advertising works

87% of Canadians will open mail addressed to them personally.
36% of Canadians would rather receive promotional messages by direct mail.
This is over two and a half times higher than email (14%), and three times more popular than TV and newspapers.

Consumers notice, open and read direct mail

74% always or sometimes notice advertising in direct mail.
81% read their mail the same day they receive it.
85% will open mail if it looks interesting

Consumers remember direct mail

80% say they can remember seeing or reading some mail sent to them in the last four weeks.
60% say really good advertising mail helped keep the sender's brand top-of-mind.
33% say direct mail is the most effective way to get them to remember a product or service.

Consumers welcome and enjoy direct mail

62% rate catalogues and flyers the most effective media for advertising messages.
51% prefer companies to use a combination of mail and email when communicating with them.
74% prefer print, among multi-format flyer users.
70% are curious to find out what's in their mailbox.

PERSONALIZED MAIL

Please send your inquiries to:

advertising@canaglobe.ca