POATAL CODE TARGETING

Canada Post's new acquisition solution

Only Canada Post has access to over 15.7 million business and household mailing addresses in Canada.

With Postal Code Targeting you can reach people who are most likely to engage with your brand, for a greater return on marketing investment. You may combine data from multiple sources, including your own customer data, for more refined targeting of the right prospects. You can apply a broad range of geographical, demographical and lifestyle criteria, using Canada Post's targeting insights, your own data, or both, to select postal codes and reach only your highest potential prospects.

Direct mail makes consumers feel valued

57% are more likely to feel valued when brands contact them through mail than email (17%).
38% say the physical properties of mail influence how they feel about the sender.
55% have a better impression of a company if they contact them by mail than email (25%).
55% believe that physical mail is the medium that gives the best impression of the sender.

Consumers save and display mail

17days Advertising mail is kept for 17 days, on average.
40% of those who receive catalogues typically keep them for at least a month (20% for at least four months).
66% keep mail they consider useful.
39% have a dedicated display area in their home where they put mail.

Consumers are inspired by direct mail

92% say they get ideas for household shopping trips from flyers.
95% check grocery store flyers at least once a month compared to 57% for digital flyers.

Direct mail drives traffic

23% in 23% of cases, direct mail prompts respondents to take action.
33% of all print catalogues received in the last six months triggered a purchase.
50% have purchased a product in-store over the past six months as a result of a direct mail ad.
43% ordered a product online in reaction to direct mail.

POATAL CODE TARGETING

Please send your inquiries to:

advertising@canaglobe.ca